„Energiia…Splitted energy 70/30..”
#MarketingPlayBook || 17September2026

Hello, my Friends.
Today is on „Energy We Put Into Sales Campaign, About”.

Have U noticed that Very Often, all almost always when Brand try to position self for a new market they put all force into one type of consumer: gen-z, millennials or boomers back days..

I say it’s not wrong..however:

• when u Put all energy into one group, the other
• a group from past becomes sad..sad for a lack of interest
• than loyalty is crumble
• and yes, U Regain New Market
• but loose older one
• and it’s bad

It’s bad because U lost trust in huge amount of people.

Why don’t U put en Splitted Energy Effort – and Use the standard 70/30..
70% for a New Group, new market
30% for previous loyal fans

It’s pissed me off, when There is a big about new campaign..and older goes to the place like were never exist..
…The consequences: new logo, new position, new DNA of Brand

It’s Silly..there’s no Company’s Heritage..There’s just a „From transaction to transaction” model.

Look, We can have both. The New Group and older group..And it takes courage, creativity and imagination. U can win this!! Try it!!

My Humble Words…

by Lucas

Ask 4CoOperation..hit DM..say PASSION

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